Bella Story

Mission:

Our success is based on the belief that we look to make a difference in peoples lives to last a lifetime.

Comment from the owner:

I want to share with you how Bella Bridal got started.

I was talking to some women who were planning their weddings. These brides-to-be had lost their mothers to death at an earlier age. Planning their weddings brought up their losses and they had to navigate through this process alone because they were surrounded by friends who hadn’t experienced the same feelings. They were figuring everything out on their own without the guidance and the nurturance of love that comes from a mother during this emotionally charged time. They found themselves bogged down with the burdens of managing minute details of planning a sophisticated special day while dealing with feelings of grief. They would hear things like, your mother died so long ago and you are grieving during this happy time. They didn’t realize that grief is not a linear event, and it can crop up any time regardless of when the death took place. You miss your loved ones during those special occasions.

During this point I had spent five years volunteering at a place that helped grieving children. I was also involved with a group that provided support for women who had lost their mothers. It was at this time, I realized that I needed to step away form the 15 years I had spent in the corporate world of high tech and advertising. I wanted to use my work to help make a difference in these women’s lives.

I was deeply drawn to using my skills to help these women plan their weddings. They had so much to deal with because people around them could not relate to their fears and dreams. These women were not only coping with grief but also had to deal with family conflicts, coordinating and managing the details of their weddings. They didn’t have the insulation (for example, a mother is an insulation to you from family conflict, etc.) that comes from having a mother around who wants to see you have a beautiful, loving, "princess feeling" kind of wedding day.

I wanted to help these women start a new chapter in their lives with their husbands with a sense of support and beauty. Weddings were meant to be physically, spiritually and emotionally beautiful experiences.

In addition, I heard so many women crave for a wedding planner, who was different from the rest of the industry. They longed for someone who would truly listen and guide them. They sought someone who was in it because they were passionate about helping people and making a difference in the community. They were tired of going to wedding planners who would push their idea of what they needed and charge them an arm and a leg. These brides didn’t want to add one more task of finding the right wedding planner to their already stressful lives.

This pushed me to create a different kind of wedding planning company, one that could provide an environment of support and strength for women during their weddings.

My goal was to remove stress for brides and make their wedding experience loving and full of wonderful memories. I wanted to use my expertise to help her, so she wouldn’t feel frazzled and overwhelmed on her most important day. I embarked on a journey to give her a choice, so she would not have to manage and make sure: if the florist carried through with the arrangements she requested, did the right cake arrive, did she organize receipts and manage budgets, who will be at the church six hours early to let the workmen in, what happens if your mother or stepmother doesn’t want to get involved and help out, what to do when her future mother-in-law keeps insisting on bringing her ideas to life, and finally what happens when someone backs out at the last minute (really late the night before the wedding). I wanted to use my work to make a difference in a bride’s life, so she could have one special day to sit back and enjoy the way she had been dreaming of since childhood (for some of us it’s a couple of years).

Of course our business has grown into helping women from all walks of life (with or without mothers, rich or poor, natural looking, stylish, etc.). We have helped women who were planning weddings with their mother’s and family’s help. But they just needed the extra assistance from our professional experience. We have helped women who were left alone to plan all the details because their families and friends had busy and hectic schedules of their own to manage. We have helped women who just wanted to sit back and enjoy their engagement and wedding because the hard (finding the perfect guy) part was over and they didn’t need to add another challenge to their busy lives.

Now, you know how we got started. Are you ready to get started? Are you hesitating because you have questions and concerns? Chances are that whatever concerns you have, we have successfully helped brides overcome them. For most of us, weddings come around once in a lifetime. This is your chance to experience how we can make a difference in your life, because ------